Designer by craft with 10+ years’ experience in UI design for digital products. I thrive driving transformation and strategy within high-growth teams.
Expert in UX/UI, design systems, agile delivery, and embracing AI in design.
Email me
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Experience
Digital Product Design Director
ME+EM ↗
August 2022 – August 2025
London • Hybrid, Full Time
- Built and led in-house product design function, reporting to the CTO
- Drive design excellence across agile squads, delivering seamless, customer-focused experiences
- Oversee and scale a growing design team, mentoring through complex digital transformation projects
- Shape product strategy with key stakeholders, aligning design outcomes to business goals
0-1 Product Design | Design Lead
September 2020 - August 2022
London • Hybrid, Freelance
- Delivered 0-1 end-to-end product & visual design, driving growth and engagement
- Led design initiatives balancing creativity with strategic goals
- Scaled SpaceNK design team, improving design maturity and processes
Ui/ Visual Design Lead
Matchesfashion.com
May 2015 - August 2020
London • Full Time
- Achieved multiple promotions by consistently delivering key business objectives and high-priority initiatives.
- Led project teams, accountable for end-to-end delivery and development across digital channels.
- Managed and scaled a multidisciplinary team of 18+ designers, artworkers, and videographers to provide full-service support.
- Championed customer-centric solutions that were both innovative and scalable, aligning with strategic business goals.
- Ensured the highest design standards across web and mobile apps in a rapidly growing organisation.
Senior Art Director (Digital)
Art Director
Assistant Art Director
Digital Designer
Spring Studios ↗
April 2013 - October 2014
London • Full Time
Digital Designer
Wednesday ↗
May 2019 - August 2020
London • Full Time
Education
Central Saint Martins,
BA (Hons) Graphic Design
University of the Arts London,
2007-2009
WinchesterSchool of Art,
Art Foundation, Graphic Design
Winchester School of Art,
2005-2006
Tools
Figma • Adobe CC • ChatGPT • Claude • Slack • Jira
Certifications:
Microsoft Product Design and UX/ Ui Fundamentals, 2025
Google Ai Essentials, 2025