Oliver Edwards Product Design

I’m Oliver — a designer by craft with 10+ years in Ui design, experienced in leading teams and embracing the AI design revolution.

I ground my design practice in customer insight and data-driven decisions—whether launching new products, refining existing ones, or scaling design teams. I bring a hands-on, strategic approach—combining design thinking, clear prioritisation, and team leadership—to solve complex problems and support growth.

10+ years’ experience

Driving product strategy and design across e-commerce.

15+ products shipped, 50+ features improved

Consistently delivering measurable business impact.

Built and led high-performing design teams

Consistently delivering measurable business impact.

Skills

Discover

Use human-centred methods to uncover needs.
Lead sprints, workshops, and discovery sessions.
Define clear problem statements.

Define

Shape roadmaps balancing user, tech, business.
Prioritise briefs, epics, and backlogs.
Align design strategy with OKRs and growth goals.

Develop

Run design sprints; create responsive, accessible UI with systems.
Collaborate in squads to refine user stories.
Turn insights into wireframes, prototypes, journeys.

Deliver

Launch features that improve UX and KPIs.
Oversee QA to ensure usability and quality.
Optimise with analytics and user feedback.

Recommendations:

“Oliver just has this way of making tricky stuff feel simple. His design eye is spot on and he leads without fuss.”

Chief Technology Officer

“Working with Oliver is super easy — he brings loads of clarity and energy, and always turns ideas into something real.”

Digital Design Director

Certifications:

Google Ai Essentials, 2025

Microsoft Product Design and UX/ Ui Fundamentals, 2025

I’m Oliver — a designer by craft with 10+ years in Ui design, experienced in leading teams and embracing the AI design revolution.

10+ years’ experience

Driving design and product strategey across e-commerce.

15+ products shipped, 50+ features improved

Consistently delivering measurable business impact.

Built and led high-performing design teams

Creating design systems, mentoring talent, and embedding design culture that scales.

Skills

Discover

Use human-centred methods to uncover needs.
Lead sprints, workshops, and discovery sessions.
Define clear problem statements.

Define

Shape roadmaps balancing user, tech, business.
Prioritise briefs, epics, and backlogs.
Align design strategy with OKRs and growth goals.

Develop

Run design sprints; create responsive, accessible UI with systems.
Collaborate in squads to refine user stories.
Turn insights into wireframes, prototypes, journeys.

Deliver

Launch features that improve UX and KPIs.
Oversee QA to ensure usability and quality.
Optimise with analytics and user feedback.

Recommendations:

“Oliver just has this way of making tricky stuff feel simple. His design eye is spot on and he leads without fuss.”

Chief Technology Officer

“Working with Oliver is super easy — he brings loads of clarity and energy, and always turns ideas into something real.”

Digital Design Director

Certifications:

Google Ai Essentials, 2025

Microsoft Product Design and UX/ Ui Fundamentals, 2025